BSN True-Mass 5.75lbs

Introducing a Lean Mass and Weight Gaining Phenomenon

True Mass is an ultra premium protein powder designed to effectively support and enhance:

• Higher caloric intake in order to maximize Lean Mass Accrual

• Long term sustained Increases in Muscle and Blood Amino Acid Levels

• True Mass will enhance optimal rates of muscle protein synthesis, or anabolism (creation of New Muscle Tissue)

• True Mass will prompt recovery and repair of damaged muscle tissue caused during intense exercise sessions

• Maximum glycogen loading from carbohydrate blends

Unlike other lesser mass builders, True Mass contains absololutely no hormones, creatine, stimulants, or aspartame compounds. Rich in BCAA's and other highly essential and non-essential Amino Acids, True Mass contains more than adequate amounts of every amino acid you require to maximize your muscular gains. Formulated using BSN's Exclusive Advanced Flavor Technology, True Mass is a breakthrough in flavor technology that beautifully replicates and surpasses some of the most mouthwatering shakes you have ever tasted. True Mass is available in Chocolate, Vanilla Ice Cream and Strawberry 5.75 lbs

True Mass has been biochemically formulated to specifically address three major segments of the BSN Supplement Pyramid:

• Nutritional Support

• Muscular Support

• Weight Management Support

True Mass Supplement Highlights

BSN's True Mass proprietary protein matrix blend consists of:

1. Ultra-filtrated Whey Protein Concentrate Extremely Rich In Alpha-Lactalbumin

2. Micellar Alpha And Beta Caseins And Caseinates

3. Microfiltered Whey Protein Isolate full In Whey Isolate Peptide Fractions

4. Egg Albumen

5. Calcium Caseinate

6. Milk Protein Concentrate

Each of these proteins found in True Mass offers a completely unique and complementary profile of amino acids and amino acid absorption rates. Using True Mass in between or alongside meals completely ensures that your muscles never run out of protein building blocks (amino acids) and stop growing.

True Mass Amino Acid and Protein Information:

Sustained Release Enhanced Multi Functional Micellar Protein Matrix: Contains relatively fast- and slow digesting proteins. The matrix found in True Mass is intended to increase circulating amino acid levels for as long as 7 full hours, depending on the individuals own unique nutritional state and level of physical activity.

True Mass Glycogen Uptake Matrix: This highly precise blend of carbohydrates helps to effectively ensure quick and slow glycogen storage by the muscle.

Glutamine AKG (Alpha-Ketoglutarate) and Glutamine Peptides: The Glutamine AKG and glutamine peptides found within the True Mass blend serve as efficient sources of glutamine for maintaining whole-body glutamine supplies, and thereby, muscle protein balance.

True Mass Bioactive Protein Utilization Enzymes (Aminogen and Papain): This protein utilization system promotes enhanced protein digestion and absorption, which greatly improves the uptake of amino acids by the muscle.

Fiber Matrix: Fiber has been added to True Mass in order to support better gastrointestinal health.

MCT's (Medium Chain Triglycerides), and EFA's (Essential Fatty Acids): The EFA’s found within the True Mass complex address essential fatty acid needs. MCT’s greatly enhance and promote the oxidation (”burning”) of fat over carbohydrate and suppress appetite.

FAQ's

Q: I noticed that there are 5 grams of fiber in each serving of TRUE-MASS®. Why?

A: The fiber matrix included in TRUE-MASS® supports gastrointestinal health. When consumed and ultimately digested by the body, fiber acts to increase the surface area that the body can absorb nutrients across, which increases nutrient uptake and utilization. The fiber in TRUE-MASS® also contributes to the sustained release aspect of the formula.

Q: Why is there so much cholesterol in TRUE-MASS®?

A: The 110 mg of cholesterol found in TRUE-MASS® is the product of (1) the specific proteins contained within the blend and (2) the sunflower oil and medium chain triglycerides (MCT’s). It’s important to understand that there are two types of cholesterol, High Density Lipoproteins (HDL), typically referred to as the “Good” cholesterol, and Low Density Lipoproteins (LDL), typically referred to as the “Bad” cholesterol. Sources of HDL cholesterol like fish and vegetable oils (unsaturated fats) have been found to raise HDL levels, while sources of bad cholesterol like the high saturated fat content found in red meat, certain cheese and palm oil tend to raise LDL levels. The fats contained in TRUE-MASS® are predominantly of the unsaturated variety, originating from sunflower oil and medium chain triglycerides. In fact, you’ll notice that each serving of TRUE-MASS® contains only 5 grams of actual saturated fat. Regardless of that, if you do suffer from high cholesterol levels, you must check with your primary care physician first before starting supplementation with TRUE-MASS® and engaging in an exercise program. Your physician will be able to offer the best advice as to whether or not TRUE-MASS® has a place in your diet.

Q: What percent of the recommended daily values of the antioxidant Vitamins A, C and E does TRUE-MASS® contain per serving?

A: TRUE-MASS® contains 100% of the recommended daily value for no less than 21 vitamins and minerals, which includes Vitamins A, C and E.

Q: I am lactose-intolerant. Can I take TRUE-MASS®?

A: 5 of the 6 proteins contained in TRUE-MASS® are milk based; therefore, there is a degree of lactose in the product. Given your lactose intolerance condition, whether or not you can consume TRUE-MASS® is a question best answered by your primary care physician. He or she will be able to assess the level of your lactose intolerance and make a recommendation. We have gotten feedback from lactose intolerant individuals who consume TRUE-MASS®, some of whom feel no discomfort, and others who just simply need to take a lactase enzyme 30 minutes prior to consumption. Again though, regardless of that, please check with your primary care physician prior to consuming TRUE-MASS® if you are lactose intolerant.